Role of RSS Feeds in SEO Optimization

Published: 29th April 2010
Views: N/A

RSS refers to Really Simple Syndication and it is a method of distributing links to the updated content i.e blog post, podcast and video. RSS allows a script to run in RSS Reader or on the website that allows the subscribed updated content to become up to date, the sooner it is published. By submitting RSS feeds to article directory or blog directory, allows the search engine to crawl the blog or article more often and picks up new content. This way, there will be more chances of increasing back links to your website or blog.

One must always remember that the feed must be displayed in HTML format. This is because the search engine spiders never read java script as plain text and it is essential to place the website in HTML code. By putting RSS feed to the site, you can get fresh content or your site as long as you keep it there. This kind of dynamic and keyword rich content will ultimately get noticed by search engines.

One way to put RSS feeds to the website is to set up a side bar on the main site for displaying headlines relevant to the topic of your site. You have the option to create news section of your site with 2-3 RSS feeds that display headlines, forum threads or blog entries on the site topic.

For displaying RSS feeds on the site, one needs to install special software to the server and convert the pages wherein the pages need to be placed. After converting the pages to PHP, you need to obtain software that will display the feeds. One of such software is Gecko tribe that provides easy way to use RSS to HTML converter known as Carp. It is a free version and displays ad under each RSS feed. Another powerful method that doesn't use placement of ad is paid version. You just need to follow simple instructions for installing the software to the site server. When the entire process ends, Carp offers a short piece of code which needs to be pasted in PHP page and this includes placeholder RSS feed URL. The RSS title must be written in such a way that it grabs the attention of the readers. Using keyword in the feed title and description will make the people to find your feed and subscribe to it. For grabbing people's attention, you can also add an image to RSS feed. This method will help the website or blog to gain brand recognition.

There are several other RSS software tools that are available in the market and does not use manual submission feed. Such tools take less time and are genuine. Your site's rankings can soar high if it gets maximum exposure and back links possible with least amount of time. One must always remember to choose only that tool that is easy to use and can reach maximum possible directories with least cost and work to do.

For more information about our SEO packages and SEO services, visit Seo Company India or call us at +91-999-999-6177

Report this article Ask About This Article

More to Explore